The NorthCourse Advisory Services approach is divided into 3 key phases:
- Market Feasibility Analysis covers a strategic overview of the marketplace and a validation of the proposed consumer value proposition for the project. It includes:
- Consumer demand projection for the proposed development and final product
- Competitive landscape analysis
- Price and cost points
- Regulatory environment assessment
- Consumer focus groups and surveys (qualitative and quantitative analysis)
- Financial Feasibility Analysis, which estimates the detailed financial expectations from the development project - namely the Profit & Loss Statement, Balance Sheet and Cash Flow projections. It encompasses:
- Pro forma financials
- Cost evaluation
- Scenario testing
- Cost of funding
- Internal Rate of Return vs. hurdle rates
- Funding Strategies
- Capital structuring
- Funding search strategy
- Concept and Product Development Analysis defines the final details of the physical product and its consumer value proposition including:
- Target market identification
- Property mix – ideal unit configuration, FF&E elements, access to resort facilities, on site services
- Consumer Value Proposition – seasonality, reservation systems, exchange offerings, customer services, access to ancillary services, travel services
- Transaction structuring
- Pricing – public list pricing, pre-construction incentives, promotions
- Operator and Supplier Searches – to identify key partnerships and suppliers such as:
- Property management companies – branded and non-branded
- Rental distribution channels
- Trust companies
- Legal advisors for Shared Ownership business models
- Marketing companies
- Sales distribution partners
- Exchange partners, such as airline and hotel loyalty programs
- Implementation Planning Services define the process of execution of the project including:
- Project management planning
- Sales and marketing plans
- Multi-stage fulfillment models
- Process development
- Resort quality assurance program set-up
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